Welcome to the universe of women fandom
WE HELP WOMEN
LOVE THE GAME LOUDER
AND BUILD THE FUTURE OF
SPORTS ON THEIR TERMS.
72%
of women identify as avid fans of one or more sports. This audience is growing fast and investing deeply.
46%
of the sports fan base are women, yet women are 3.2x more likely to watch sports alone when compared to men.
66%
of women surveyed wish they had more women to share their fandom with.
2x
the fan revenue for leagues, teams and brands that engage women who are Social Fans™. These fans buy more tickets, share more content, and stay loyal longer.
Despite higher brand loyalty and purchase intent among women, sports marketing and engagement still centers male audiences.
We’re changing that.
