WHERE female FANDOM MEETS DATA
MAPPING AND MONETIZING THE MOST UNDER-MEASURED AUDIENCE IN SPORTS.
WE HELP the sports industry
understand, engage and grow
women fandom.
46%
of all sports merchandise sales come from women.
$1122
missed every year in the U.S. for each fan ignored — billions in unrealized returns at scale.
$2.35B
will be generated this year by women’s sports alone.
2x
the fan revenue for leagues, teams and brands that engage women who are Social Fans™. These fans buy more tickets, share more content, and stay loyal longer.
Despite higher brand loyalty and purchase intent among women, traditional data analytics and fan engagement is male-coded, transactional and outdated.
We’re changing that.